China bubble gum supplier believes that good candy products need to meet the core conditions
Consumers think that the core condition for good candy products is taste, accounting for 32.3% of consumers’ choice.
Secondly, nutrition accounts for 23.5% of consumers; Health accounts for 11.85%; The price of candy accounts for 10.2%.
China bubble gum supplier said that the following are product packaging, accounting for 7.8%; Brand accounts for 6.55%; The selection ratio of other core conditions is very small.
It can be seen that taste, nutrition, hygiene, price, packaging and brand are important core conditions for good candy products.
Time when consumers often eat candy
The proportion of consumers who eat candy in their spare time is the most, accounting for 40.3%; China bubble gum supplier said that the rate of eating candy when going out to play accounted for 19.4%; Consumers who eat candy while watching TV account for 18.1%; The rate of eating candy during work rest accounted for 14.5%; The proportion of consumers who eat candy at other times is very small. It is not difficult to see that candy is a typical snack food.
Consumer favorite candy packaging
The survey results show that consumers like bagged candy best, accounting for 37.3% of consumers.
China bubble gum supplier said that secondly, boxed candy accounted for 28.0% of consumers’ choice; The proportion of consumers who like barrel candy and bulk candy most is 17.5% and 16.6% respectively. It can be seen that bagged and boxed candy are more in line with the needs of consumers.
What is the most suitable capacity for each bag of candy
Consumers think that the most suitable capacity for each bag of candy is 150g, accounting for 26.0% of consumers’ choice.
China bubble gum supplier said that the ratio of consumers who think that the capacity of 200 grams per bag of candy is the most suitable is 20.5%.
The most suitable consumer selection rates of 100g and 50g were 14.1% and 13.8% respectively; The suitable consumer ratios of 250g and 300g are 10.6% and 8.7% respectively.
There are few options for other capacities. It can be seen that the different capacity of each bag of candy between 50-300g meets the needs of consumers.
What is the most suitable capacity for each box of candy
Consumers who think the most suitable capacity for each box of candy is 300g have the highest selection rate, accounting for 31.7%; The second is that the most suitable consumer ratio of 200g is 24.9%; 17.2% of consumers considered that 400 grams of candy per box was the most suitable; China bubble gum supplier said that the most suitable ratios for 100 g and 500 g were 11.0% and 10.4%, respectively. It can be seen that the capacity of each box of candy is between 100-500g, and the different capacity meets the needs of consumers.
Where consumers often buy candy
The proportion of consumers buying candy in large and medium-sized supermarkets is the highest, accounting for 69.9%.
China bubble gum supplier said that the rate of buying candy in small chain supermarkets was 15.9%; The rate of buying candy in shopping malls was 5.5%; The rate of buying candy in school canteens and community canteens was 4.9% and 3.2%.
Although large and medium-sized supermarkets are the main channels for consumers to buy candy, more than 30% of consumers buy candy products at sales terminals outside large and medium-sized supermarkets.
It can be seen that these channels are also important sales terminals of candy products.