China toy candy wholesaler says that because of the existence of children as a huge consumer group in the candy market segmentation target, the sporadic consumption mode of candy, which is “non essential food for life” that should be celebrated, seasonal and situational, has changed into a broad, universal and normalized dessert sales mode.
Obviously, toy candy accounts for half of the candy production and sales.
China toy candy wholesaler says that the special concept of children’s candy is not very prominent in the marketing components. In terms of candy modeling style and packaging form, there are not only the problem of mixing adult candy, festival candy and toy candy, but also the problem of not clearly distinguishing the characteristic needs of infants, children and children at different ages to carry out candy modeling, packaging design and marketing planning.
Many problems such as insufficient sales target segmentation in the candy market are reflected in the modeling process and packaging design of toy candy:
China toy candy wholesaler says industry development status
China toy candy wholesaler says that the health index and nutritional law of infants, young children and children of different ages are not used as the guiding principles for the design of candy image, candy color and packaging style.
Not only do they continue the simple images and monotonous colors such as long strip and round, but also their sizes and specifications are completely unified without any change.
This phenomenon of “small mouthfuls of big sugar” between children and adults is obviously not suitable for the physiological and health status of children of different ages such as infants, young children and children.
China toy candy wholesaler says that although there is some understanding of the common phenomena of “playing” and “eating”, “playing in food” and “eating in play” reflected in the psychological and physiological characteristics of children of different ages, these problems have not been well solved from the combination of theory and practice.
China toy candy wholesaler says that some are to “add” a little adjusted children’s elements on the packaging of adult candy, the so-called children’s elements, or “mix” some small toys not related to candy in the collection packaging bag of adult candy as a means of promotion.
China toy candy wholesaler says that this lack of personalized characteristic design and creative packaging of children’s candy modeling neither solves the problem of toy candy fun modeling and fun packaging design “based on children”, nor can it achieve the goal of promoting children’s healthy growth by the interactive unity of “play” and “food” in toy candy.
Children’s candy lacks children’s characteristics, which is not only reflected in the gap in the modeling, color and personalized interesting packaging of candy categories, but also reflected in the weak concept of children’s candy brand, the setting of selling points and the lack of “intensive cultivation” of children’s candy pop advertising.
China toy candy wholesaler says that almost all China toy candy wholesalers are generally strengthening their corporate brand image, but none is emphasizing the brand focusing on toy candy: almost all large and small shopping malls and food stores are selling candy, but none is a children’s candy store.
China toy candy wholesaler says that this phenomenon that there is no exclusive classification of toy candy shows that the lack of children’s characteristics of toy candy needs to attract all-round attention from the process design, marketing planning and packaging design of production enterprises.