中国のソフトキャンディーメーカーが現在の消費動向を分析

China soft candy manufacturer 良いキャンディー製品はコア条件を満たす必要があると信じています

China soft candy manufacturer says the first core requirement for good candy products is taste, accounting for 32.3% of consumers’ choice.

第二に、栄養は消費者の23.5%を占めています。健康は11.85%を占めます。キャンディーの価格は10.2%を占めています。

The following are product packaging, accounting for 7.8%; Brand accounts for 6.55%; The selection ratio of other core conditions is very small.

味、栄養、衛生、価格、パッケージ、ブランドは、優れたキャンディー製品の重要なコア条件であることがわかります。

Time when consumers often eat soft candy

China soft candy manufacturer says more consumers eat candy in their spare time, accounting for 40.3%; The rate of eating candy when going out to play accounted for 19.4%.

Consumers who eat candy while watching TV account for 18.1%; The rate of eating candy during work rest accounted for 14.5%.

The proportion of consumers who eat candy at other times is very small. It is not difficult to see that candy is a typical snack food.

China soft candy supplier

China soft candy manufacturer analyzes consumers prefer to buy candy packaging

The survey results show that consumers like bagged candy, accounting for 37.3% of consumers.

China soft candy manufacturer says secondly, boxed candy accounts for 28.0% of consumers’ choice.

The proportion of consumers who like barreled and bulk candy is 17.5% and 16.6% respectively.

It can be seen that bagged and boxed candy are more in line with the needs of consumers.

China soft candy manufacturer talk about suitable capacity for each bag of candy

The proportion of consumers who think that the suitable capacity of each bag of candy is 150g is relatively high, accounting for 26.0% of the consumer selection ratio.

The proportion of consumers who think that the capacity of 200 grams per bag of candy is more suitable is 20.5%.

China soft candy manufacturer says the consumer selection rates of 100g and 50g were 14.1% and 13.8% respectively.

The suitable consumer ratios of 250g and 300g are 10.6% and 8.7% respectively.

他の容量のオプションはほとんどありません。 50〜300gのキャンディーの各バッグの異なる容量が消費者のニーズを満たしていることがわかります。

China soft candy manufacturer saya where to buy candy

The proportion of consumers buying candy in large and medium-sized supermarkets is relatively high, accounting for 69.9%. The rate of buying candy in small supermarket chains was 15.9%.

The rate of buying candy in shopping malls is 5.5%.

The rate of buying candy in school canteens and community canteens was 4.9% and 3.2%.

消費者がキャンディーを購入する主な経路は大中規模のスーパーマーケットですが、30%以上の消費者が大中規模のスーパーマーケット以外の販売ターミナルでキャンディー製品を購入しています。

これらのチャネルは、キャンディー製品の重要な販売ターミナルでもあることがわかります。

Look at the appearance uniformity of the aluminum foil bag: first observe the flatness of the aluminum foil bag. Generally, the higher the flatness, the better.

However, due to different materials, such as the vacuum packaging bag made of nylon and high-pressure film, the heat seal of the bag will be wavy; It is also necessary to observe whether the cutting edge of the food packaging bag is neat. The more neat, the better.

Look at the printing quality of aluminum foil bags: look at the printing quality of food packaging bags. The higher the fidelity level, the better.

Second, check whether there are wire drawing, fogging, blocking, missing printing and other phenomena in the vacuum packaging bag.

If this happens, it indicates that the printing requirements of food packaging bag are not standardized. At present, most aluminum foil bag manufacturers are cutting corners.

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