There are many kinds of toy candy. They all have one thing in common: they can eat and play. In recent years, the development of toy candy industry in China is still very rapid, but looking at the world, throughout the development history of toy candy, compared with foreign markets, the start of Chinese market is relatively backward.

In fact, the product form of toy candy is very simple, that is, the combination of small toys and candy. However, this combination is very stable in the early market development, because there are no such products in the market, or they are pure eating and pure playing, and the division is very detailed.

In the early stage of candy toys, there are few competing products, low unit price and less kinds of products. Almost all of them are directly changed from toys or food containers. After a period of development, due to the single market products, more competitive products, serious homogenization products, the market share has also been saturated rapidly, and the market once appeared weak.